10:42 AM PST Mon, Nov 7, 2011
UPDATE: In an interview with Bloomberg TV, Google VP of Product Bradley Horowitz said, "We are delighted to be underestimated. It's served us very well to date." [ See video interview below. ]
Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg will be on Charlie Rose tonight where they will discuss the battle between Apple, Facebook, Amazon and Google, and how their strategies differ and sometimes intersect.
"People like to talk about war," Zuckerberg says in the interview. "There are a lot of ways in which the companies actually work together. Google I think in some ways is more competitive and certainly is trying to build their little own version of Facebook," Zuckerberg says. "When I look at Amazon and Apple, companies that are aligned with us, and we have a lot of conversations with people at both companies just trying to figure out ways that we can do more together and there is just a lot of reception there."
In regards to strategy, Zuckerberg says, "If you're Amazon, one of the big strategies is sell Kindle so you can sell more things. If you're Apple, a big part of your strategy is sell devices because that's how you make money. If you're Google, they want to get Android as widely adopted as possible."
Zuckerberg stresses that Facebook's mission is to help people connect and stay connected with people, no matter what device they're on. With Facebook remaining focused on social technology, Zuckerberg mentions how Netflix and Hulu are the main video providers for Facebook, allowing friends to discuss and share what they're watching on Facebook.
"We are focused on doing one thing incredibly well," Zuckerberg says. "I think if you look at other companies, they're doing lots of different things. It is true we are focused on this one thing but because there's all this other stuff out there, that means Facebook has evolved as a partnership company."
On discussion forum Hall.com, one user asked the community if they will actually watch the interview tonight. 42.86% of users voted, "I'm sick of hearing about FB," 42.86% voted "No," while only 14.29% voted "Yes."
Tune in tonight on Bloomberg TV to watch Charlie Rose at 7pm or 10pm ET. Also, follow the discussion on Techmeme here.
VP of Product Bradley Horowitz responds to Zuckerberg's claim.