[ Nespresso Boutique in San Francisco - photo via Yelp ]
Retail is fracked.
It's so obvious to those of us with Amazon Prime accounts, Zappos on our iPhones and Fab.com bookmarked.
Marc Andreessen said all retail will be gone, and that's not as earth-shattering a prediction as it seems.
If you can save time or money you're probably going to do it -- if you can do both? Game over.
I haven't had to pick up coffee, razors, deodorant, shoes or shirts in a couple of years.
The only time we go shopping any more is for perishables or an 'emergency run' as we call it. I'm guessing if you're on this list, you're like us.
However, I took my daughter to the Disney Store last month, and we had a blast looking at everything. Her favorites were the mirrors from Snow White and the video jukebox. She didn't want to buy anything, even after I gave her multiple choices of her favorite characters. I bought a Peter Pan playset out of guilt for the mouse company. Sympathy buy since we were there for an hour playing with stuff.
She had enough of an experience that she didn't need to purchase anything.
I find myself doing that as well at shoe stores, the Apple store or Saks. In fact, I looked for a new wallet at Saks, and they were so overpriced ($100?!), that I pulled up the top wallets on Amazon while in the store and ranked them by popularity. They were all $10-$25. I bought three of the top 10 for < $50. I have two backup wallets now in my valet. I'm done for the next 10 years -- at least.
Everything will come crashing down and Amazon will win it all -- it's certain -- what then?
In other words, working backwards from Sequoia's 'Why now?', what founder with what product would answer 'because retail is dead and everyone orders online!'